Increase your Hotel profits with one Geodesic Dome kit. (Dos and Don’ts)
Starting your own glamping business? Curious to know how to start profiting from a luxury space to camp? Guess what.
That’s why it’s vital to have experts by your side who have done it all before. Today I’m going to give you a little taste of what to expect from your glamping site setup journey in the form of some dos and don’ts.
It doesn’t really matter how long you are on the market or what actual accomodation business you run. Whether you want to maximize your hotel profits or just earn extra money. Every hotel, motel, inn or B&B can boost their revenue opportunities by following 2 simple rules: recognizing the powerful trends and investing in a superb customer experience. Can you do both at once? Sure! Invest in a geodesic dome kit.
Increase Your Hotel Profits with One Geodesic Dome Kit
Running your own hospitality business can be a tough nut to crack. Especially when guests seem like an endangered species. Or when hotel profits are ultimately nowhere to be found. In both cases, we strongly believe that customer experience is the answer. To everything. And a geodesic dome kit may just be the key to a perfect one.
Customers and their expectations are changing rapidly. They not only expect 24/7 assistance, but also seek companies that could deliver multi-channel experience. If they arrive at your door and fail to find the service they are looking for, they may decide to look for alternatives elsewhere. This is the main reason why you should always start from identifying the needs of your prospective customers when planning anything. Always have them in mind while pursuing your goals, be it creation of a new resort, or a renovation of an old one. If the guests do not choose your place, who will?
Trust Your Gut
Be sure to expect that the more effort you put in indulging your customers, the more positive reactions you will get in exchange and the better your business outcomes. These days, those who have a nose for business recognize the need for higher hospitality standards and are taking actions. Many of them see potential in glamping (a hybrid word that stands for ‘glamorous camping’) which seems to resonate with the recent change in holiday expectations of people. With the pace of life so fast and places we live & work so crowded, it’s no surprise many of us decide to spend holiday far from the noise of big cities. But not many are eager to leave behind all the comforts such cities provide. And glamping serves to bridge this gap.
Guests no longer seek a hotel room. They seek an exceptional hotel room and are ready to pay premium price for it. Geodesic domes are a smart way of satisfying their needs. Specifically designed in a way that allows guests to stay as close to nature as possible, while nonetheless enjoying the standards guaranteed by a good hotel or a luxurious boarding house, geodesic domes are all about being exceptional. No matter if your business objectives are to grow slowly, or seize the green investment opportunity for profit glamping has in store. As long as you define your targets and ambitions right and make all efforts to please your audience by offering them a choice, you will increase your potential for profit.
It Runs in the Family
But how to do it? They say that you will never please everyone. The same is true for your business targets: you will never capture 100 percent of the market. You may get closer to the figure though. When investing in a geodesic dome, you add extra value to your business as you target almost every market, while keeping the venture as low-cost and efficient as possible. Plus, you guarantee yourself swift return on investment.
In fact, your venue is just a setting that can be complemented with geodesic dome in a myriad of ways: as a standalone unit or a built-in component of a larger collection of eco-domes. Make it a greenhouse, a children’s playground or a refined Jacuzzi cover. Voilà! Your guests will love them and so will their friends who will come right after them.
The Dos and Don’ts of Land for Your Glamping Business
- Think about planning permission.
- Be mindful of what exists on the land: e.g., ecology, trees, etc.
- Think about access for planning and delivery of a pod/ hut/ dome/ tent/ etc.
Before purchasing or leasing land, it’s vital to consider whether you’ll be able to get planning permission for a glamping site on that land. You don’t want to spend a fortune on a plot only for your business plans to go up in smoke because the council rejects your planning application. One way of mitigating this risk is by conducting a feasibility study on the land before committing to a purchase or lease agreement.
You also need to be mindful of what’s currently on the land, such as trees, potential flood risk, animal habitats, etc. As well as these natural elements, you should ensure your access road is sufficient to allow guests to come and go safely. Without this, you risk having your planning application rejected. It’s also important to have suitable access for the delivery of your glamping units.
- Jump into a full planning application without some sort of pre-check, whether it’s a feasibility study or pre-planning advice to gauge the risk of proceeding.
- Jump into buying land without doing a feasibility study first: £497 could save you £100k’s in wasted purchases.
- Carry out any work on the site during the planning process, as this can give potential objectors fuel and can actually work against you.
- Assume the most scenic plot of land is the most suitable. There may be planning laws that restrict development on that plot.
The first two bullet points have already been covered, but it’s important to reiterate them. We’ve seen the negative implications of not doing some pre-checks before buying land for a glamping site. It can end in tears, literally. On the flip side, some of our most grateful feasibility study clients have received the most negative studies. These clients are happy we’ve saved them from months of problems and sometimes literally hundreds of thousands of pounds.
If you haven’t yet lodged an application or you’re going through the planning process, make sure you don’t conduct any building work on the site until your application is approved. This will ensure you don’t anger neighbors and will keep you in the council’s good books.
While everyone wants a nice plot of land for their glamping site, the nicest plots can sometimes be the most difficult to acquire planning permission on. While we’ve gained planning approval in some of the most spectacular places in the UK, that doesn’t mean it wasn’t challenging!
The Dos and Don’ts of Feasibility for Your Glamping Business
- Thoroughly consider the policy and designations affecting your site, as well as access provision, flood risk or public rights of way, etc.
- Consider USPs that you could offer which are not currently available at competitor sites in your area.
- Research other sites in the local area to see how much they’re charging and how you can separate yourself from them.
- Research costs & ROI.
For those who already own land, it’s still vital to carry out a pre-check on the land and your proposed glamping business to assess your chances of acquiring planning permission. Without it, you risk wasting thousands of pounds in planning fees for nothing, not to mention the stress that the planning process causes. You should think about the policy and designations affecting your site, flood risks, and public rights of way. These are all very important factors in your design process.
During this screening process, it’s worth analyzing competitors’ sites too. See how much the competition charge per night, think about what features they have, and how you can make your site different. Adding USPs will differentiate you from competitors and can add value to your ROI.
- Assume that a nearby planning refusal means the same result will happen in your case. Every site is different, and every proposal must be considered on its own merits.
- Propose a permanent structure for guests to stay in (such as houses or “architect-designed structures”) unless absolutely necessary. That one structure could be the reason an application gets refused.
- Ignore the results, but look for explanations as to why they have occurred.
Just because a nearby site has had its planning application refused, this doesn’t automatically mean your application will end in the same result. Every plot of land, glamping project, and planning application is different. Conduct a pre-check, such as a glamping feasibility study, to figure out what went wrong with other applications and how you can maximize your chances of approval.
That being said, there are common principles that I recommend you adhere to minimize the chances of your application being rejected. One such principle is avoiding building new permanent structures for your glamping site, as these can be tricky to get through planning. Stick to temporary structures, such as pods, huts, and yurts, as well as existing permanent structures, if you have doubts about your application’s prospects.